I’m Holly Durn — a business development leader with 20+ years’ experience across SaaS, digital and creative industries.

I help digital, creative and tech businesses build high-value pipeline, scalable outbound frameworks, and strategic partnerships across the UK, EMEA and US.

I’ve secured and grown relationships with global brands including The LEGO Group, Burberry, Harrods, Boots, Booking.com, JP Morgan, Net-a-Porter, Bacardi, Sephora, Kering Group and Nordstrom.

If you’re looking to win larger clients and build a predictable pipeline, I design outbound frameworks that consistently generate over 50% of new business — with deal values between £50k–£150k+ARR.

My focus is simple: helping SaaS, digital and creative businesses break into new markets, win higher-value clients, and scale sustainably.

My approach is insight-led and highly targeted. I don’t believe in volume for volume’s sake — every interaction is built around real business challenges, with clear commercial relevance.

Smart strategy. Real connections. Proven growth.