Need a fresh approach to winning new business?

I’m Holly, with over 20 years of business development leadership across SaaS, digital, and creative industries. I know what it takes to build revenue functions that scale.

For 14+ years, I’ve driven new business for an enterprise SEO SaaS platform, securing brands across Luxury, Retail, and Financial Services — including Harrods, Selfridges, Burberry, Net-A-Porter, Lego Group, Sony Playstation, Boots, Bacardi and JP Morgan.

Results led:

• £750K+ in qualified pipeline generated annually

• 60 qualified opportunities delivered each year

• 600 ICP-targeted leads worked through with precision

• £50K average deal value

• 25% sales team conversion rate

It’s not just about hitting numbers — it’s about building trust, creating meaningful conversations, and turning strategy into results that last.

If driving new business has been sitting on your to-do list — whether you’ve lacked the time, the resources, or the right strategy — you’re not alone. Many businesses rely heavily on repeat clients, but sustainable growth comes from a strong, proactive pipeline.

New opportunities don’t create themselves.
That’s where I step in — helping you build the strategies, processes, and momentum to fuel consistent growth.

Smart strategy. Real connections. Proven growth.